Brian Cliette

Unlocking Success: A Comprehensive Guide to Using Snapchat for Email Campaigns

If you’re like me, you’re always on the lookout for innovative ways to boost your email campaigns. Snapchat may not be the first platform that comes to mind, but it’s got potential that’s too good to ignore. With its engaging features and vast user base, Snapchat can be a game-changer for your email marketing strategy.

Snapchat’s not just for sharing selfies and funny filters anymore. It’s evolved into a powerful marketing tool that can help you reach a wider audience, boost engagement, and even drive conversions. In this article, I’ll show you how to leverage Snapchat for your email campaigns and take your marketing efforts to the next level.

So, if you’re ready to think outside the box and give your email campaigns a fresh twist, stick around. Let’s dive into the world of Snapchat and explore its untapped potential for email marketing.

How Snapchat can enhance your email campaigns

Over the years, I’ve watched Snapchat evolve, becoming more than just an app for sending self-destructing messages. What may surprise you is Snapchat’s potential to augment your email marketing strategies.

Snapchat Stickers: A Gateway to Your Mailing List

Snapchat’s customizable stickers feature isn’t just about adding flairs to snaps. It’s also a creative way to promote your mailing list. With Snapchat stickers, you can share your subscribe link in a fun, engaging way. Instead of presenting a drab clickable link, the sticker intrigues the user and invites them to find out more.

Cross Promotions: Blend Snapchat with Emails

Snapchat and email marketing are perfect candidates for a cross-promotion strategy. In your snaps, highlight exclusive content that’s available only through your email newsletters. Give a sneak peek of what subscribers get and seductively strike their curiosity.

Similarly, in your emails, hint about the exclusive snaps your Snapchat followers receive. Tease them with screenshots of engaging stories or geofilters. By cross-promoting your email and Snapchat campaigns, you create a cyclic pattern of engagement, where each platform feeds into the other.

Exclusive Offers: Reward Snapchat Followers

Reward your Snapchat followers with exclusive offers and make them feel special. This has a dual advantage. It’s an amazing opportunity to grow your mailing list. Simply ask them to subscribe to your email list to avail the offer. Ensuring special treatment for those subscribers will make them feel valued.

To track how effective Snapchat is at growing your email list, use a UTM tracking code specifically for Snapchat. It’s a handy tool to quantitatively measure the traffic coming from Snapchat to your email list.

I see a potential trend in this blend of Snapchat and email. It’s a fresh perspective, tapping into a largely untapped marketing sphere. With a little creativity, your email marketing campaigns can be repackaged into engaging Snapchat content, and vice versa.

Understanding the Snapchat audience

Before diving into the specifics of harnessing Snapchat for email campaigns, it’s critical to grasp the unique dynamics of the Snapchat audience. With over 280 million daily active users, 60% of whom are aged 13-34, Snapchat presents itself as a prime platform to engage young and trend-conscious consumers.

Let’s take a deeper dive into this demographic.

Snapchat users are noticeably more engaged than users of other platforms, often checking the app 20 times a day or more. This high level of user engagement offers marketers up to 20 opportunities per day to interact with their followers and turn them into email subscribers.

But, this isn’t an audience that can be engaged with traditional, hard-sell tactics. No, this audience prizes authenticity and creativity. Your Snapchat content, from stories to stickers, must convey a genuine appeal and provide a novel user experience to capture this demographic’s attention.

Here are some of the noteworthy characteristics of the Snapchat audience:

  • They’re largely aged 13-34, a demographic often resistant to traditional marketing
  • They prize authenticity and creativity in content
  • They’re highly engaged, providing a multitude of touch points for marketers
  • They use the app daily, offering potential for regular, daily interactions

Remember, Snapchat is an interactive platform. The focus of your content shouldn’t be solely on the promotion of your mailing list, but also about creating a direct dialogue with your Snapchat followers. This can include Q&A sessions, exclusive sneak peeks, or even fun challenges – the possibilities are endless when it comes to engaging this dynamic and fresh audience!

To summarize, understanding and connecting with the Snapchat audience requires a two-pronged approach. Not only must you create captivating content that appeals to the younger demographic, but you should also integrate your email marketing initiatives within this content strategically and discreetly. This will ensure your pursuit of growing an email list via Snapchat is not overtly promotional and maintains the engagement of your followers.

Creating engaging content for Snapchat

Snapchat’s audience is a tech-savvy, creative breed. Their quest for engaging, authentic and fun content knows no bounds. Whether it’s in email or in an app, these young, influential users value genuineness. So, for businesses like mine looking to tap into this dynamic, fully understanding the audience is paramount.

Captivating the Snapchat audience isn’t merely about loud salesy emails or flashy graphics on the app. It’s about creating and sharing content that’s genuine, visually appealing, and aligns with their interests. While sending out emails, I’ve considered these preferences and ensured my conversations are personable and not overloaded with corporate jargon.

The key factor to consider here is the age group. Snapchat boasts a predominantly younger demographic, with a majority of its users falling between 18 and 24 years old. This crowd lives for unique and exciting content, and they tend not to interact with generic messages. To cater to them proficiently, I’ve adopted a fresh, informal tone in my interactions. Emails sent include a blend of visuals and succinct words that resonate well with this bunch.

An integral part of driving engagement on Snapchat and through emails revolves around understanding the platform’s features. Snapchat’s filters and lenses offer an opportunity to add pizazz to your messaging, whereas the app’s stories function helps to maintain a regular presence in your followers’ feeds. For my email campaigns, I’ve mimicked this Snapchat-style content with animated GIFs, stickers and even unique filters where feasible.

Furthermore, regular engagement is key. Snapchat users, on average, open the app around 30 times per day. They aren’t sparing with their usage, so neither should be my approach to email marketing. Frequently sending emails, not only during promotions but also in terms of regular newsletters, helps maintain visibility and interaction.

Inclusion of ‘Swipe Up’ links, leading to additional content or promotional landing pages, is another handy tool in Snapchat campaigns, contributing to email list growth. This is crucial as it paves the way for more robust dialogues with Snapchat followers, promoting brand loyalty and additional conversions in the future.

In essence, to successfully leverage Snapchat for email marketing, creativity, authenticity, and regular engagement are key. Tailoring content to fit the platform and audience preferences goes a long way.

Incorporating Snapchat into your email campaigns

To nail down this whole Snapchat-email integration, let’s break it down into actionable steps.

Understanding the Snapchat Audience

Find out what the Snapchat community likes. Get involved. Stay authentic. Here’s some data to get you started:

Age Group Percentage of Users
18-24 59%
25-30 27%
31-35 14%

That’s right. Snapchat is casual, quick, and spontaneous. Your content’s got to be just that to make an impact.

Emulating Snapchat in Emails

You’ve got to keep things exciting. Mimic Snapchat’s short, quick format in your emails. Add a personal touch with fun graphics, GIFs, and emojies to keep the vibe fresh. Don’t forget to check the data on your emails. What’s getting the most clicks? What’s getting ignored? Use that info to refine your style and content.

Engaging Regularly and Creatively

So we’ve understood the audience, and we’ve decided to roll out fresh, fun content. Next, we need to make sure we’re connecting on a regular basis.

The key here isn’t to bombard your audience with mundane day-to-day information because it can be a quick turn-off. Snapchat users crave novelty. Create intrigue, mystery, and a sense of probability using giveaways, quizzes, teasers, and sneak-peeks. Engagement skyrockets when your audience is eager to see what’s next.

Using ‘Swipe Up’ Links in Snapchat

‘Swipe Up’ links in Snapchat have emerged as a great tool for engagement and conversions. Matter of fact, it’s a double win – able to grow your email list and promote brand loyalty simultaneously. These links provide a direct route from Snapchat to your website, blog post, online store, or email signup page, making it easy for your audience to find more content they’ll love.

Remember how we talked about the Snapchat audience’s characteristics? Yeah, that. They want quick, easy. So give ’em just that with ‘Swipe Up’ links.

Tracking the success of your Snapchat email campaigns

Being able to analyze and measure the success of your emails and Snapchat campaigns is a definite must. But how do you do it? Use metrics that matter, that’s how!

First off, open rates. This metric tells you how many people are actually opening your emails. It’s a clear indicator of the immediate appeal of your content. If the open rate is low, you’ll need to tweak your subject lines and preview text to pique more interest in your emails.

Next comes click-through rates. These show how well your email content motivates subscribers to click your call-to-action. Are they swiping up on Snapchat? Clicking your links in emails? High click-through rates usually signify engaging, valuable content, compelling calls to action, and a good path to follow.

Don’t overlook conversion rates either. This metric has a direct correlation with the effectiveness of your Snapchat and email marketing efforts. It tracks whether the recipients of your emails are following through and making a purchase, subscribing to your service, or taking another targeted action. If your conversion rates aren’t impressing, consider revisiting your calls to action and making them more persuasive.

Lastly, keep an eye on bounce rates. This metric measures the percentage of email subscribers who exit without engaging with an email. Higher bounce rates might indicate issues such as irrelevant content, an overwhelming number of emails or irritating artefacts.

Remember, numbers don’t lie. Reviewing and understanding these insights will help improve the effectiveness of your Snapchat email campaigns.

Let’s outline those metrics:

Metrics that Matter Description
Open Rates Indicates how many people are opening your emails.
Click-Through Rates Shows how well your email content motivates subscribers to actions.
Conversion Rates Tracks whether subscribers are taking the targeted action.
Bounce Rates Measures the percentage of subscribers who exit without engaging.

Continuing on the process, there’s more to learn about leveraging Snapchat for effective email campaigns.


Frequently Asked Questions

Why should I incorporate Snapchat into my email campaigns?

Incorporating Snapchat into email campaigns can attract a younger demographic that values casual and spontaneous content. The use of fun graphics, emojis, and the ‘Swipe Up’ feature can enhance engagement and grow your email list.

How can Snapchat’s format be applied to emails?

Snapchat’s short and quick content format can be emulated in emails. Start with fun, appealing graphics and include engaging and fresh content regularly. Emojis can also add an element of fun.

What is the importance of ‘Swipe Up’ links in Snapchat campaigns?

‘Swipe Up’ links in Snapchat campaigns are vital for engagement and list building. They entice users to take action, leading to higher open and click-through rates.

How can the success of Snapchat email campaigns be measured?

The success of Snapchat email campaigns can be measured using metrics such as open rates, click-through rates, conversion rates, and bounce rates. Tracking these metrics will help enhance the effectiveness of your campaigns.

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About me

My name is Brian Cliette; I help brands and entrepreneurs find sustainable paths to sales growth on the social internet.

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